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Our creative team here at M2 On Hold is 100 percent focused on marketing your business.

That's right, for the time it takes to create the on hold script, you can consider your assigned writer to be a surrogate member of your staff.

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60 million hours spent on hold

PEOPLE waste 60 million hours each year on hold on customer service lines and are forced to listen to irritating songs by Enya and Celine Dion.

UK research indicates that callers were exposed to 1.2 billion tunes while kept waiting on the phone by service providers including utility suppliers and phone and internet providers, with songs by Enya and Celine Dion topping a poll of the most irritating numbers played down the line.

The ICM survey of 1,001 people, itself carried out over the phone for 24-hour bank First Direct, found there was an average wait of almost five minutes to speak to someone, leading 69 per cent of respondents to hang up.

The worst offenders were phone companies, with customers typically waiting more than eight minutes before getting through.

Waits on hold to internet providers were almost as bad at just under eight minutes, while water companies only kept callers waiting for an average of three and a half minutes.

- PA

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