APRA and Copyright

Apra and Copyright

We often get asked "can I play a radio on hold" or "can I have Kylie Minogue (for example) playing behind my on hold production?".

Read Article about APRA fees and copyright >>

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Listen to M2 Audio Samples

Promote new products and services

Answer frequently asked questions

Run company promotions

Provide seasonal greetings

Advise change of contact details

Provide administrative information

Thank clients for their patronage

Highlight recent company achievements

Introduce staff

Welcome to M2 On Hold

  • There's nothing golden about silence. When customers are waiting in the queue, silence or boredom is an invitation to do something else
  • Don't keep telling customers to continue to hold. Customers find this irritating. They already know how this works
  • Keep information paragraphs short, low-key and to the point. The message should be informational - don't be pushy!
  • The hold queue should be viewed as an opportunity to talk about products and services, offer a toll-free number for future calls or a fax number
  • Talk about your website. Because the best thing in the world that can happen to you is that the customer will visit it during the time on hold.
  • Use On Hold as an opportunity to tell customers about other products. Using the phone to tell them is a critical link. There's already a relationship. It's been proven that people will do repeat business with a company they're comfortable with
  • Incorporate thematic elements into an on hold message. Tie in mottos or slogans used in brochures or even yellow page ads as part of a complete marketing mix
  • Give our production team an activity schedule of what you're planning to do over the year to ensure your messages are up to date and current
  • Watch for excessive repetitiveness. The first and second time a caller hears the same message is okay, but once they hear the same message on a third call (or the third time within a call) you're in the danger zone
  • On-hold messaging is a cheap, easy way to keep people from hanging up. You can have someone else do nearly all the work, while you reap the benefits. How often does that happen?

Creative Department

Our creative team here at M2 On Hold is 100 percent focussed on marketing your business.

That's right, for the time it takes to create the on hold script, you can consider your assigned writer to be a surrogate member of your staff.