Unpacking the Digital Marketing Trends of 2020 Digital marketing is constantly evolving as it’s one of the most fast-paced industries worldwide. Despite this, headline trends do emerge and show us the key forces driving the
What is User-Generated Content? User-generated content, or UGC, is online content related to a brand that has been voluntarily produced by its customers. It could take the form of images, videos, comments, blogs, podcasts, social
In 2019, podcast production has reached an all-time high and it is estimated that there are currently over 660,000 active podcasts. An increasing proportion of these shows have been produced by brands in order to
