Social media advertising is one of the most widely used digital marketing methods. Because social networks and photo-sharing platforms such as Facebook and Instagram are used by billions of potential customers every day, marketing specialists
The customer service industry is being disrupted by artificial intelligence (AI), which is making it more cost-effective, increasing the client experience, and saving time for agents. Agents are often confronted with the same fundamental questions
Unpacking the Digital Marketing Trends of 2020 Digital marketing is constantly evolving as it’s one of the most fast-paced industries worldwide. Despite this, headline trends do emerge and show us the key forces driving the
What is User-Generated Content? User-generated content, or UGC, is online content related to a brand that has been voluntarily produced by its customers. It could take the form of images, videos, comments, blogs, podcasts, social
In 2019, podcast production has reached an all-time high and it is estimated that there are currently over 660,000 active podcasts. An increasing proportion of these shows have been produced by brands in order to
